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FOR IMMEDIATE RELEASE:
CONTACT INFORMATION
David Randall
Nevercenter Director of Marketing
801.735.2187
marketing@nevercenter.com
www.nevercenter.com/camerabag/
PHOTO PROS TAP IPHONE AND CAMERABAG APP FOR GALLERY-QUALITY RESULTS
Oct. 26, 2009 - Photographers looking for a camera to snap that award-winning photo need look no further than their front pockets these days. More and more pros are turning to the iPhone and the vintage photo app CameraBag to produce their gallery-quality prints.
"My professional camera equipment is bulky, imposing and impractical to capture those candid, out-of-the-blue moments," said Steven Turner, a decorated Australian photographer who owns his own studio and recently won an award for an iPhone photo he processed with CameraBag.
"What I find amazing is how easy it is to create spectacular images on the iPhone using CameraBag and without hours of computer work in my studio," he said.
Turner's award winning piece, which took home the National Gold Award from the Australian Institute of Professional Photographers, was a spur-of-the-moment shot taken in the back of a taxi. The photo was then processed using the $1.99 CameraBag app available in the iTunes app store.
"The iPhone, with a few applications, has become a fabulous artistic tool for me," he said.
And Turner's not the only one seeing the power of the iPhone camera and CameraBag, which emulates 10 classic photo looks including popular toy cameras.
Koury Angelo, a photographer based out of Los Angeles, recently had his second gallery showing consisting exclusively of iPhone and CameraBag photos.
"The last four or five months I've pretty much only used CameraBag to finish the photos that I think are worth showing," Angelo said. "I'm not selling it as a gimmick. These are my photos, and when people ask where they came from they are always surprised."
Angelo, who formerly worked for Milk studios in New York and now freelances for various publications, said even in the studio he puts his iPhone to use, mixing it in with various film and digital cameras. Often, he said, the iPhone shots are his favorites.
"What I'm pushing for is a magazine to sign off on a whole shoot with the iPhone," he said. "In an 8X10 format you'd never know the difference unless someone told you."
Bria Phillips, president and lead photographer for the Portland fashion boutique Le Train Bleu, is also among the converted. Phillips puts together high concept photo montages to show off her latest clothing lines and recently posted four photo spreads using each of her favorite CameraBag filters.
"I had a hunch that people would be blown away by how well they turned out and I was right," she said. "CameraBag really captures a look I've been trying to replicate."
Phillips owns eight toy cameras including a Holga, Lomo and Polaroid, and said she hasn't been able to use them much on the website since she does everything digitally. Now with CameraBag she said she has a welcome alternative that, in ways, beats her vintage film shots.
"I plan to have my iPhone at all of my photoshoots from now on," she said. "I love that I can finish a shoot and upload photos to the web almost instantaneously."
CameraBag went on sale in September 2008. The app recently appeared in the New York Times and has as garnered high praise from MacWorld, TechCrunch and other leading technology and photography followers. CameraBag for the Mac Desktop was released in September.
COMPANY INFORMATION: Nevercenter, founded in 2003, produces software for the PC, Mac and iPhone. Prominent titles include Silo, a desktop 3D modeling application and CameraBag, a top-rated photo-filtering app for iPhone and Mac
LINKS:
CameraBag Website: http://www.nevercenter.com/camerabag/
CameraBag Desktop Features: http://www.nevercenter.com/email/cb1/
CameraBag on iTunes: http://www.itunes.com/apps/camerabag
Stephen Turner Studio: http://steveturner-photography.com/
Koury Angelo Photography: http://www.kouryangelo.com/
Le Train Bleu Site: http://letrainbleu.com/
New York Times CameraBag Coverage: http://lens.blogs.nytimes.com/2009/07/10/readers-3/
IMAGES:
TURNER: Copyright Stephen Turner 2009 Australia. Photo won National Gold at the Australian Institute of Professional Photographers (AIPP) National Awards in June 2009. Main panel taken in Sydney Australia then processed using the CameraBag "Helga" and "Lolo" filters.
ANGELO: Copyright Koury Angelo 2009. Photo showcased at an Angelo gallery showing. Taken with the iPhone and processed using the CameraBag "Instant" filter.
PHILLIPS: Copyright Le Train Bleu 2009. Photo created as part of an fashion editorial for the Le Train Bleu website that showcases the CameraBag "1962" filter.
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