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CONTACT INFORMATION:
Stephanie Schenck, Nevercenter Director of Marketing
marketing@nevercenter.com | 801.839.4292

September 28, 2010 - Nevercenter, makers of the hit iPhone app CameraBag, have released the new photography app Infinicam for iOS devices. Like CameraBag, Infinicam applies high quality effects to photos, but instead of having a set number of pre-defined camera styles, Infinicam offers an endless variety in a fun, stylish interface.

"CameraBag has managed to stay among the top photo apps for years because of the quality of our effects and its ease of use," said Tom Plewe, Nevercenter's President. "Infinicam offers users a new, playful way to interact with photo effects and cultivate their own completely unique set of favorite camera styles in the process, but it's still dead-simple to use."

Infinicam is a process of photographic discovery and sharing. With each press of the New Camera button, Infinicam generates a new and unique randomized camera style (represented by a 7-digit code) that combines a wide array of photographic effects borrowed from analog cameras and film. These high quality effects go far beyond the usual range of toy camera styles, and Infinicam also features 18 high-quality film-style borders lovingly recreated to delight photography buffs. There are literally billions of possible camera styles to discover, with advanced algorithms in place to assure a high hit rate of unique, high quality results.

Once a favorite camera style is found, it can be easily saved and named for instant access later. When you email a modified photo to a friend from within Infinicam it includes a link that, when clicked, automatically loads the same camera style in Infinicam on your friend's device so they can use the same effect on their own photos. New camera styles can also be found on the Nevercenter website, accessible via the app. Other features include a cropping tool, camera history, manual camera code entry, full-resolution saving, and more.

"If CameraBag is like having a dozen cameras with you at once," said Plewe, "Infinicam is like having a classic camera store next door with every camera ever made, and you get to try them all out and keep the ones you like."

Infinicam is available now for $1.99 USD in the App Store. For more information and sample photos, visit nevercenter.com/infinicam.

COMPANY INFORMATION: Nevercenter, founded in 2003, produces software for the PC, Mac and iPhone. Prominent titles include Silo, a desktop 3D modeling application, Infinicam, an iOS app for photo filter creation and sharing, Shibuya, an arcade-style puzzle action game for the iPhone, and CameraBag, a top-rated photo-filtering app for iPhone, Mac and PC.

LINKS:
Infinicam Website: http://www.nevercenter.com/infinicam
Infinicam on iTunes: http://www.itunes.com/apps/infinicam

Images/Screenshots:
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